The True Italian Taste project - funded and promoted by the Ministry of Economic Development and realised by Assocamerestero with the support of the Italian Chambers of Commerce abroad - is a major campaign to enhance the awareness of authentic Italian products in the USA, Canada and Mexico. True Italian Taste, which is part of a programme promoted by the Ministry of Economic Development under the name “The Extraordinary Italian Taste”, has the aim of:
Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from.
Help "foodies" choose and use authentic Italian ingredients, supporting both businesses and consumers.
Support Italian makers of certified, traditional and niche products who would like to be better known on international markets, and reinforce and expand business opportunities for companies already present on world markets.
How to take advantage of the healthy qualities of true Italian food, promoting organic products, new nutri-free food, dietary supplements, and all Italian-made products certified for certain ethnic categories (halal and kosher foods)
ACTIVITIES & EVENTS
Through educational tours, workshops, and seminars held in Italy and a series of master classes, conferences, and promotional events which take place in the U.S., Canada, and Mexico, the “True Italian Taste” project encourages consumers and members of the hospitality and specialty food industries to choose and use authentic Italian products, while also illustrating the health benefits of true Italian food and its applications across different ethnicities and cuisines.
The authentic Italian Table | June 2nd, 3rd and 5th, 2019
Vino & Veneto. Masterclass and Exclusive Testing | June 26th, 2019
Extraordinary Italian Taste: Masterclass and Exclusive Testing | March 12th, 2019
The “True Italian Taste” project is funded by the Italian Ministry for Economic Development and executed by Assocamerestero, in collaboration with the Italian Chambers of Commerce Abroad, in order to raise awareness of and safeguard authentic Italian food products. “True Italian Taste” is part of the “Extraordinary Italian Taste” initiative.